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Nimble Ads joins Instacart Ads API program

Nimble Ads joins Instacart Ads API program, adding a powerful machine learning optimization platform for e-commerce advertisers

Princeton, NJ. February 8th, 2022 – Nimble Ads, a new machine learning platform for e-commerce campaign optimization, announced the addition of Instacart Ads to their technology suite, providing advertisers with another leading marketplace to increase sales volume and improve cost of sale performance.

Advertisers can now leverage Nimble Ads to achieve their product goals by programmatically managing budgets, improving return on ad spend and reducing time spent on campaign management at competitive market pricing.

The Nimble Ads platform has been developed by a team of scientists from Amazon, Thomson Reuters, Columbia University and Princeton University to apply machine learning decision-making to thousands of individual ad campaigns across marketplaces, now including Instacart Ads.

The Nimble Ads platform’s unique features, which can drive 15% to 25% better performance vs competitors, include:

  • AI-powered optimization technology to save time and money at the brand level
  • Easy to use dashboards and reporting screens for hundreds of campaigns in real-time
  • ROS and sales-focused platform that is customizable to fit brands’ changing objectives

“Our platform drives strong results for our clients,” said Chris Smith, COO of Nimble Ads. “Our initial results and feedback have been incredibly positive, and enabled us to scale quickly. With the addition of Instacart Ads into our product suite, we look forward to offering our clients even more opportunity to engage with their customers in the digital grocery aisles.”

Recently, Nimble Ads has helped a large CPG brand increase their ROAS by 18% annually, generating increased sales and lower costs of goods sold. 

“We’re excited to onboard Nimble Ads to the Instacart Ads API program, and look forward to seeing their advertising clients increase engagement and sales with our suite of advertising solutions across the Instacart marketplace,” said Bradley Haaland, Head of Ads API Partnerships at Instacart. 

“Based on the results we have seen so far with the Instacart Ads integration, in addition to our performance across other marketplaces, we are growing our account management team and onboarding new clients this year,” said Smith. 

About Nimble Ads

Nimble Ads is a fast, agile and customizable platform for our clients to drive the best possible desired outcome across the Instacart Ads platform. We have a holistic solution which leverages multiple data points including manufacturing and marketing costs, your budget, goals, inventory availability, lead times, and past performance and helps you maximize your returns.

What makes our AI-Powered system superior?

Our proprietary machine learning algorithms constantly learn and predict performance for each ad for each targeted keyword, SKU/ASIN, ad type, placement type at a granular level. Our founder has worked at Amazon, Thomson Reuters, Cox Enterprises and constantly improves our algorithms performance within the marketplaces. 

What is Nimble’s system optimizing on? Sales? Traffic? Conversions? ROAS?

At their core, our algorithms optimize on revenue per click. We then use configured portfolio and campaign goals to translate these revenue estimates to bids (and constantly improve our models with feedback as it arrives). We are also able to optimize on profit (with some additional configuration), and for a given portfolio-level overall sales target (using data from the Orders report and some periodic high-level configuration changes).

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